My customer Jorge is not very computer literate, he admits: ”I find it hard to find products online”. He called me today with a “big problem”, he need it a guayabera shirt for his son’s upcoming beach wedding.
Jorge went to MyCubanStore.com but was unable to find a beige guayabera. I directed him to the men’s guayabera section but he was still confused because the shirts shown there “are not in beige” he said. That was when I realized Jorge was looking at the pictures without knowing you have to click on the item and later select the color.
Now the hardest part for Jorge was deciding on these two beige guayabera styles: