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The best, the greatest, the longest or the biggest 

By  Alexis Martin

The best, the greatest, the longest, or the biggest.

I was driving through Miami at lunchtime yesterday, and I counted more than four different restaurants claiming they have the best Cuban steak sandwich in the area. I looked them up on my i-phone, and none of them are even rated in yelp or google.

I genuinely think those business owners are making a big mistake. Don’t ever try to fool customers with self-proclaimed titles!

When it comes to businesses this day and age, only customers can tell you who you are. If you are not good enough for a customer to recommend to their friends or comment on your product, maybe it’s better to use your time to figure out what is going on instead of coming up with unsustainable claims.

Just as we can measure time, speed, and distance, customer satisfaction is measurable by simply asking your customers for their opinions. I know you may get customers with antagonistic or ill-intentioned attitudes. However, if you deliver the right product or service, your true colors will come out, and you will not need to claim you are the “best, the best, the greatest, largest, the longest or the biggest.”

Alexis Martin


I'm a first-generation Cuban immigrant. I have a passion for everything Cuba. I love to share our culture and my expertise in the world-famous Guayabera Shirt. On December 18, 2002, I sold my first Cuban Guayabera shirt online. I fell in love with the process and the fact that this is a business, you always have to be willing to learn. Many things have changed since then, new software services, new concepts. At Mycubanstore.com, we had been able to ride different market waves. We are always humbled and grateful for this privilege of building a future in this great country.

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